The BBC's Charter and its Producers Guidelines state:
...'Due impartiality lies at the heart of the BBC. All programs and services should be open minded, fair and show a respect for truth? [BBC reports should] contain comprehensive, authoritative and impartial coverage of news and current affairs in the United Kingdom and throughout the world??
BBC Sport was guilty of a false start this weekend when it launched a half-baked Olympic microsite with some unfortunate - and unflattering - holding text in place... see if you can spot it (scroll down for a close-up and some other screengrabs):
BBC_olympics_site
It seems despite the importance the BBC has put upon all staff getting to grips with social media, somebody within the BBC still doesn't quite respect the audience it is seeking:
BBC_olympics_site_close_up_saddo
Among the other highlights on the BBC's premature microsite, under the headline 'A suitable strapline here', was a wall of names and faces where one bore very little relation to the other.
My personal highlight is the Pakistan hockey player (a group who were the subject of another separate BBC faux pas this weekend) who bears a striking resemblance to our own dear Queen.
And I know what you're thinking... Tom Daley's let himself go:
At present, the BBC is only answerable to itself in deciding its standards and coverage. How does it measure up to what you consider good quality, and impartial and unbiased reporting as required by its charter? All TV viewers in the UK are forced by law to pay for this 'service'. Do you believe that what is received truly 'serves' the society, - or merely increases the problems within it?
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