Post by Teddy Bear on Feb 22, 2007 12:46:58 GMT
Despite 200 BBC employees signing a petition against the idea of BBC getting income from ads on its website, recognising it will compromise their 'supposed' (in truth - non-existant) balance and impartiality, the Beeb is still going ahead with the idea.
It's obvious the BBC are looking to fully exploit every corrupt nook and cranny they can find. After all. being already immoral and crooked, what's to stop them maximising it. If they do proceed with allowing ads on their site, thus directly competing with the private sector, perhaps the rest of the media sector will give the BBC output a closer scrutiny -and report on it more than they do.
Like the saying goes - 'give them enough rope and they'll hang themselves.'
It's obvious the BBC are looking to fully exploit every corrupt nook and cranny they can find. After all. being already immoral and crooked, what's to stop them maximising it. If they do proceed with allowing ads on their site, thus directly competing with the private sector, perhaps the rest of the media sector will give the BBC output a closer scrutiny -and report on it more than they do.
Like the saying goes - 'give them enough rope and they'll hang themselves.'
BBC internet ads decision deferred
Tara Conlan and Jemima Kiss
Wednesday February 21, 2007
MediaGuardian.co.uk
The BBC Trust is due to indicate tomorrow whether its international website BBC.com will be allowed to run adverts.
Trustees met today at Broadcasting House to debate the move and are understood to have deferred making an ultimate decision, although they are likely to signal their intentions in a carefully worded statement tomorrow.
They have asked executives to do more work on how the proposals might be implemented before giving their full backing.
It is thought that the idea has not been turned down and is "deferred but still on the cards", according to one insider.
Although an announcement is due tomorrow, there is a chance it could be delayed further to allow executives to carry out the additional work requested by the trustees.
Since the BBC received a lower than expected licence fee settlement last month, the corporation has been under pressure to increase revenue streams from commercial activities.
Around 50% of the BBC's web traffic is from outside the UK and the cost of handling that international traffic is currently met by the UK licence fee.
Opening BBC.com to advertising would allow the BBC to tap into a new source of revenue.
Leaked details from a report commissioned for the BBC put potential revenues from a commercialised BBC.com at between £48m and £105m a year.
BBC managers are aiming to start running ads on BBC.com by this summer.
However, the plan is unpopular with many staff, who feel the integrity and impartiality of the BBC's services could be compromised.
More than 200 staff signed a petition against the proposals last summer. Twenty of those, including several senior editorial staff, signed a formal letter to the BBC Trust last month in which they outlined their concerns.
Earlier this week staff made a final call for the scheme to be abandoned, arguing in an email that it would be "unthinkable" for the BBC Trust to "allow the website's integrity and reputation to be compromised".