Post by charmbrights on Nov 9, 2014 12:19:09 GMT
The BBC is strongly against having to show advertisements to fund its "lifestyle".
On Saturday 8th November they showed the International Rugby Match between Wales and Australia played in Cardiff. I fully accept that the pitchside advertisements will automatically be shown. However, from time to time there was an advertisement for 'Dove for Men' shown apparently laid out on the middle of the pitch. During open play it was apparent that this advertisement was not physically present on the pitch, but was superimposed on the broadcast picture.
Now two things occurred to me:
1) It must cost money to superimpose that advert selectively on the transmitted picture, and
2) The BBC were broadcasting this using their own cameras and OB crew in the stadium.
The questions arise:
A) Who paid for this,
B) Who received the money, and
C) Who authorised selective deliberate commercial advertising embedded in a BBC programme?
I assume that the owners of "Dove for Men" paid for this to be done.
On Saturday 8th November they showed the International Rugby Match between Wales and Australia played in Cardiff. I fully accept that the pitchside advertisements will automatically be shown. However, from time to time there was an advertisement for 'Dove for Men' shown apparently laid out on the middle of the pitch. During open play it was apparent that this advertisement was not physically present on the pitch, but was superimposed on the broadcast picture.
Now two things occurred to me:
1) It must cost money to superimpose that advert selectively on the transmitted picture, and
2) The BBC were broadcasting this using their own cameras and OB crew in the stadium.
The questions arise:
A) Who paid for this,
B) Who received the money, and
C) Who authorised selective deliberate commercial advertising embedded in a BBC programme?
I assume that the owners of "Dove for Men" paid for this to be done.
