Post by Teddy Bear on Jun 18, 2008 17:13:34 GMT
Nick Ferrari of LBC radio makes this observation today.
Wednesday 18th June 2008
BBC Radio has been running an incredibly long advert in cinema theatres - running to several minutes, many times the length of a usual 30 second advert. We don't know how much this cost - but, a cinema campaign for Doctor Who this year was reported to cost £500,000.
We also made our own 'back of an envelope' calculation with publicly available information: Carlton Screen Advertising, a company which sells advertising time in cinemas, give a quote of £136,000 for a one week, national exposure for a 30 second ad. Considering the BBC advert was close to five minutes long, running over several weeks, the cost could have been over £1 million although it's likely the BBC negotiated a vastly reduced rate.
Nevertheless - is it right to be spending our license fee money on costly ads like this?
BBC Radio has been running an incredibly long advert in cinema theatres - running to several minutes, many times the length of a usual 30 second advert. We don't know how much this cost - but, a cinema campaign for Doctor Who this year was reported to cost £500,000.
We also made our own 'back of an envelope' calculation with publicly available information: Carlton Screen Advertising, a company which sells advertising time in cinemas, give a quote of £136,000 for a one week, national exposure for a 30 second ad. Considering the BBC advert was close to five minutes long, running over several weeks, the cost could have been over £1 million although it's likely the BBC negotiated a vastly reduced rate.
Nevertheless - is it right to be spending our license fee money on costly ads like this?