Post by Teddy Bear on Feb 3, 2008 19:09:46 GMT
After being the first corporation, after the mafia itself, to use 'protection racket' tactics to instil fear into the public to get them to voluntarily pay the license fee, they are now looking for a new title, image , and logo to make it appear a 'happy' thing to do.
As a brand advisor noted ...He said: "The name feels antiquated. It feels like a punishment - pay up or the Telly Nazis will come and get you. The logo looks like it's in the business of money collection, like a water board. You need to make people feel good about paying.
They really believe it's about the title of the license fee that makes people want to avoid paying it, and not the quality or content of the result - what jerks! It shows the high regard they have for the public for even considering this madness.
Consider this paragraph "You need people to imagine a world where public service broadcasting doesn't exist. You can already see the adverts - glum families staring at blank televisions that are playing absolutely nothing. No EastEnders, no Top Gear, no Match of the Day, no Radio 1, 2, 3, 4."
I can imagine glum families developing the art of conversation and interacting more together, but failing that there's always Sky. Besides I never knew that Eastenders, Top Gear, and Match of the Day prevented families from being glum. For me it creates it.
Let's see
: : "Get One - Or Get Done"? Nah, tried that and it's not 'friendly' enough.
How about: "Get one -and we won't harass or intimidate you"? Nah still lacks that happy edge
Got it: "Get one - and feel it was a charitable act getting third rate media types off the dole queue and off welfare so that we can tell you what is best for you and how you should think"
The BBC Lie-Sense Donation
As a brand advisor noted ...He said: "The name feels antiquated. It feels like a punishment - pay up or the Telly Nazis will come and get you. The logo looks like it's in the business of money collection, like a water board. You need to make people feel good about paying.
They really believe it's about the title of the license fee that makes people want to avoid paying it, and not the quality or content of the result - what jerks! It shows the high regard they have for the public for even considering this madness.
Consider this paragraph "You need people to imagine a world where public service broadcasting doesn't exist. You can already see the adverts - glum families staring at blank televisions that are playing absolutely nothing. No EastEnders, no Top Gear, no Match of the Day, no Radio 1, 2, 3, 4."
I can imagine glum families developing the art of conversation and interacting more together, but failing that there's always Sky. Besides I never knew that Eastenders, Top Gear, and Match of the Day prevented families from being glum. For me it creates it.
BBC wants happy new image for TV licence fee
By Chris Hastings and Beth Jones
Last Updated: 2:36am GMT 03/02/2008
How do you win public support for an unpopular tax? Simple, just give it a new name and a fancy emblem.
The BBC is contemplating a radical revamp of the television licence fee to make it more acceptable to the public.
Corporation bosses and TV Licensing, the authority that collects the money for the BBC, believe the existing name and logo are old-fashioned and unattractive.
They aim to make the image more appealing and to reflect the fact that the BBC also provides radio and internet services, as well as television programmes online and on mobile phones.
The proposal, which has been discussed by the BBC's Executive Board, would require a change in the law.
Minutes of the meeting, seen by The Sunday Telegraph, record "the need for TV Licensing to update its image?... and to investigate whether the name of television licence should be updated to take account of the changing media world".
The minutes also state: "The board noted the work to change the TV Licensing logo and the ongoing research into a name change."
The move has prompted criticism and ridicule. John Beyer, of Mediawatch-UK, the viewers' watchdog, said the rebranding exercise was a waste of money.
"Everyone's got to pay it whether you like it or not," he said, "so a new logo seems superfluous. It's not what money ought to be spent on."
Esther Rantzen, the broadcaster, said: "I would like to know how much of my licence fee is going to brand specialists and agencies to conjure up this sort of thing.
"I suppose they could do a variation of 'It Could Be You', with a bailiff with a club and a quivering guilty non-payer.
"No one is going to tempt people into paying: the only method is the fear of what will happen if you don't."
Others, however, welcomed the idea. Richard Buchanan at Dave, a brand consultancy which has worked with ITN, said the present name and logo were unimaginative, bureaucratic and more suited to a utility company.
He said: "The name feels antiquated. It feels like a punishment - pay up or the Telly Nazis will come and get you. The logo looks like it's in the business of money collection, like a water board. You need to make people feel good about paying.
"You need people to imagine a world where public service broadcasting doesn't exist. You can already see the adverts - glum families staring at blank televisions that are playing absolutely nothing. No EastEnders, no Top Gear, no Match of the Day, no Radio 1, 2, 3, 4."
Don Foster, the Liberal Democrat culture spokesman, said the name should reflect the internet age, but added: "A simple change of name and logo is all that is needed.
"It doesn't need to cost a huge amount, especially as the BBC has financial difficulties."
A spokesman for TV Licensing said: "We are reviewing the logo as the present one has been in use for almost 20 years and doesn't work well online."
There are 25 million licences in Britain, costing £135.50 per household. About 1,000 evaders are caught every day.
By Chris Hastings and Beth Jones
Last Updated: 2:36am GMT 03/02/2008
How do you win public support for an unpopular tax? Simple, just give it a new name and a fancy emblem.
The BBC is contemplating a radical revamp of the television licence fee to make it more acceptable to the public.
Corporation bosses and TV Licensing, the authority that collects the money for the BBC, believe the existing name and logo are old-fashioned and unattractive.
They aim to make the image more appealing and to reflect the fact that the BBC also provides radio and internet services, as well as television programmes online and on mobile phones.
The proposal, which has been discussed by the BBC's Executive Board, would require a change in the law.
Minutes of the meeting, seen by The Sunday Telegraph, record "the need for TV Licensing to update its image?... and to investigate whether the name of television licence should be updated to take account of the changing media world".
The minutes also state: "The board noted the work to change the TV Licensing logo and the ongoing research into a name change."
The move has prompted criticism and ridicule. John Beyer, of Mediawatch-UK, the viewers' watchdog, said the rebranding exercise was a waste of money.
"Everyone's got to pay it whether you like it or not," he said, "so a new logo seems superfluous. It's not what money ought to be spent on."
Esther Rantzen, the broadcaster, said: "I would like to know how much of my licence fee is going to brand specialists and agencies to conjure up this sort of thing.
"I suppose they could do a variation of 'It Could Be You', with a bailiff with a club and a quivering guilty non-payer.
"No one is going to tempt people into paying: the only method is the fear of what will happen if you don't."
Others, however, welcomed the idea. Richard Buchanan at Dave, a brand consultancy which has worked with ITN, said the present name and logo were unimaginative, bureaucratic and more suited to a utility company.
He said: "The name feels antiquated. It feels like a punishment - pay up or the Telly Nazis will come and get you. The logo looks like it's in the business of money collection, like a water board. You need to make people feel good about paying.
"You need people to imagine a world where public service broadcasting doesn't exist. You can already see the adverts - glum families staring at blank televisions that are playing absolutely nothing. No EastEnders, no Top Gear, no Match of the Day, no Radio 1, 2, 3, 4."
Don Foster, the Liberal Democrat culture spokesman, said the name should reflect the internet age, but added: "A simple change of name and logo is all that is needed.
"It doesn't need to cost a huge amount, especially as the BBC has financial difficulties."
A spokesman for TV Licensing said: "We are reviewing the logo as the present one has been in use for almost 20 years and doesn't work well online."
There are 25 million licences in Britain, costing £135.50 per household. About 1,000 evaders are caught every day.
Let's see
: : "Get One - How about: "Get one -
Got it: "Get one - and feel it was a charitable act getting third rate media types off the dole queue and off welfare so that we can tell you what is best for you and how you should think"
The BBC Lie-Sense Donation
